Course Breakdown


  Introduction - Watch Me First!
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days after you enroll
  BONUS: Mission Statement Workshop
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  BONUS: Marketing Assessment
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  BONUS: Community Building Seminar for IndiFit
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  Module 1: Frequency Basics + Client Milestones
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  Module 2: Channels of Acquisition
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  Module 3: Pricing Strategy
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  Module 4: Campaigns, Challenges, & Systems
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  Module 5: Branding & Reporting
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  BONUS: Marketing Funnel 101
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Hey! I'm Alexa!


After 10 years in the health and wellness industry building lululemon, SoulCycle, and many others, I started a company to bring that marketing knowledge to the little guys.


Through 1:1 clients, our 5 week marketing course, and hosting The Friday Society Podcast, I help studio owners, instructors, and wellness brands go from underbooked, chaotic, and stressed to automated, waitlisted, and calm. 


Let's work together to implement systems and strategies for your fitness business, so you can make more money, have more time, and get back to spending time doing what you love.